An Icon Of Modernism

Sensitively Restored 1, 2 + 3 Bed Apartments

Launching Saturday 22nd & 23rd July

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Apartments

The newly refurbished 146 apartments, range in size from one to four bedrooms. Working closely with our design partners, SEW (STUDIO EGRET WEST) and ARD (AB ROGERS DESIGN), we have created a collection of distinctive interiors that make the most of the generous interior space, new layouts and incredible views across East, South and West London.

The new apartments have been sensitively reconfigured for open-plan living, allowing more natural light into the flats by bringing the kitchen into the main living area, separated by the counter and high-level units, the feeling of space is maximised throughout the apartment, often allowing views right from the front door to the city skyline beyond.

The newly refurbished 146 apartments, range in size from one to four bedrooms. Working closely with our design partners, SEW (STUDIO EGRET WEST) and ARD (AB ROGERS DESIGN), we have created a collection of distinctive interiors that make the most of the generous interior space, new layouts and incredible views across East, South and West London.

The new apartments have been sensitively reconfigured for open-plan living, allowing more natural light into the flats by bringing the kitchen into the main living area, separated by the counter and high-level units, the feeling of space is maximised throughout the apartment, often allowing views right from the front door to the city skyline beyond.

146 Apartments
28 Storeys
3 Design Types

Studio Egret West have used natural materials and distinctive colours to complement Balfron Tower’s exposed concrete finishes. Finishes include birch faced ply and terrazzo, with cork and linoleum flooring. The space efficient bathrooms are finished with terrazzo tiles, mirrors and integrated cabinetry inspired in part by Goldfinger’s own house at willow road, Hampstead.

STUDIO
EGRET WEST

Studio Egret West have used natural materials and distinctive colours to complement Balfron Tower’s exposed concrete finishes. Finishes include birch faced ply and terrazzo, with cork and linoleum flooring. The space efficient bathrooms are finished with terrazzo tiles, mirrors and integrated cabinetry inspired in part by Goldfinger’s own house at willow road, Hampstead.

HERITAGE

Six different apartment types in the original scheme have been carefully retained in six ‘heritage’ flats, all of which preserve the layouts drawn up by Goldfinger’s office back in the 1960s.

Wherever possible, materials have been sourced to match those specified by Goldfinger, while still retaining contemporary standards of efficiency, function and purpose.

Inspired by a modern take on brutalism, the design utilises raw, high precision manufactured materials that retain an honest finish. A muted palette is paired with open shelving and cabinetry in the kitchens and in the bathroom oversized tiles and coloured ceilings, inspired by colour palettes from the Goldfinger archives, work to enhance the sense of space.

AB ROGERS DESIGN

The Building

Streets in the sky

ErnŐ Goldfinger’s vision for Balfron Tower was to focus on the community within building's. Balfron’s ‘third spaces’ are intended to create a strong sense of community for its residents. These shared rooms occupy the original service areas and have been designed in the spirit and intention of Goldfinger’s initial scheme, transforming into a series of unique residents communal rooms.

From the new cookery room and interconnecting dining room for residents to hold private functions, to the library, a gymnasium and yoga room, these facilities make the most of these spaces set within the fabric of the original concrete service tower. The building will be crowned by a rooftop garden; a refined and secluded al fresco space for residents’ events and dining, enlivened with planting and contemporary furniture.

ErnŐ Goldfinger’s vision for Balfron Tower was to focus on the community within building's. Balfron’s ‘third spaces’ are intended to create a strong sense of community for its residents. These shared rooms occupy the original service areas and have been designed in the spirit and intention of Goldfinger’s initial scheme, transforming into a series of unique residents communal rooms.

From the new cookery room and interconnecting dining room for residents to hold private functions, to the library, a gymnasium and yoga room, these facilities make the most of these spaces set within the fabric of the original concrete service tower. The building will be crowned by a rooftop garden; a refined and secluded al fresco space for residents’ events and dining, enlivened with planting and contemporary furniture.

  • level 28 Roof Terrace + Private Dining Terrace
  • level 27 Private Cookery Room
  • level 24 Private Dining Room
  • level 21 Workshop
  • level 18 Library
  • level 15 Gymnasium
  • level 12 Yoga Room
  • Level 9 Jazz/pop Room
  • level 6 Table Tennis Room + Gallery Space
  • level 3 Cinema Room
  • level G Entrance Lobby | Concierge

COMMUNITY

Location

Great Connections

Canary Wharf to Heathrow central will take just 40 minutes once Crossrail opens, while the same train will whisk you to Bond Street in 13 minutes. Stratford is just as close, while the city of London and the west end both benefit from a new found proximity. As well as being integrated into the capital’s network of cycle superhighways, poplar also has excellent connectivity to London city airport, providing quick and easy access to over 30 major European cities.

Great Connections

Canary Wharf to Heathrow central will take just 40 minutes once Crossrail opens, while the same train will whisk you to Bond Street in 13 minutes. Stratford is just as close, while the city of London and the west end both benefit from a new found proximity. As well as being integrated into the capital’s network of cycle superhighways, poplar also has excellent connectivity to London city airport, providing quick and easy access to over 30 major European cities.

Walk
Langdon Park DLR Station
4 mins
Chrisp St Market
5 mins
Republic
7 mins
Ugly Duck Off Quay
8 mins
Billingsgate Market
14 mins
Cycle
East End Vintage Clothing
7 mins
Genesis Cinema
14 mins
Westfield Stratford
17 mins
Lee Valley VeloPark
18 mins
Columbia Road Flower Market
22 mins
Taxi
02 Arena
15 mins
Hackney Empire
14 mins
Whitechapel Gallery
17 mins
Shoreditch High Street
24 mins
Borough Market
25 mins
Train*
Canary Wharf
9 mins

Stratford
8 mins

Bank
16 mins

London Bridge
22 mins

Bond St
29 mins

Universities*
Queen Mary University of London
19 mins
King’s College London
33 mins
Royal College of Art
40 mins
Goldsmith’s, University of London
36 mins
Central Saint Martins
43 mins
Airports*
London City Airport
19 mins
Heathrow Terminals 1, 2 & 3
46 mins
Heathrow Terminal 4 & 5
54 mins
Stanstead Airport
60 mins
Gatwick Airport
1 hour 2 mins
Parks **
Langdon Park
1 min
Queen Elizabeth Olympic Park
12 mins
Mile End Park and Stadium
14 mins
Victoria Park
16 mins
Greenwich Park
26 mins
AMENITY & LEISURE
  • 1 Chrisp Street Market
  • 2 Billingsgate Market
  • 3 Manhattan Plaza
  • 4 East India Dock
  • 5 The O2
  • 6 Emirates Aviation Experience
  • 7 London City Island
  • 8 Greenwich Peninsula
  • 9 Mile End Park Stadium
  • 10 Limehouse Basin Market
  • 11 Olympic Park - Velodrome, Aquatic Centre
  • 12 Tobacco Dock
  • 13 London Dock
  • 14 Spitalfields City Farm
  • 15 Columbia Road Flower Market
  • 16 Box Park Shoreditch
  • 17 Brick Lane Markets
  • 18 The Old Truman Brewery
  • 19 Spitalfields Market
  • 20 Maltby Street Market
  • 21 Roman Road Market
  • 22 Stepney City Farm
  • 23 Wilton’s Music Hall
  • 24 St Katharine Docks
  • 25 Butler's Wharf
  • 26 Poplar Union
  • 27 Bermondsey Street
  • 28 Druid Street Market
  • 29 Poplar Baths
GREEN SPACE
  • 1 Bartlett Park
  • 2 Tower Hamlets Cemetery Park
  • 3 Mile End Park
  • 4 Stave Hill Ecological Park
  • 5 Meath Gardens
  • 6 King Edward VII Memorial Park
  • 7 Southwark Park
  • 8 Weavers Fields
  • 9 Olympic Park
  • 10 Victoria Park
ARTS & CULTURE
  • 1 Idea Store Chrisp Street
  • 2 Ugly Duck - Off Quay
  • 3 Museum of London Docklands
  • 4 Trinity Buoy Wharf
  • 5 3 Mills Studio
  • 6 Bow Arts Trust
  • 7 Tower Hamlets Local History Library
  • 8 V&A Museum of Childhood
  • 9 Whitechapel Gallery
  • 10 Brick Lane Gallery
  • 11 London Glass Blowing
  • 12 White Cube
  • 13 Poussin Gallery
  • 14 Here East / Cultural Education Quarter
  • 15 Troxy
  • 16 Chisenhale Gallery
  • 17 Genesis Cinema
  • 18 Rich Mix Cinema
  • 19 Geffrye Museum
  • 20 Oval Space
  • 21 Maureen Paley Gallery
  • 22 London Textile Museum
  • 23 HMS Belfast
  • 24 Tower of London
  • 25 The Scoop

Thriving local community

For 150 years, Poplar and the surrounding area thrived on its proximity to the great docks, warehouses and wharves. The proposed redevelopment includes the approved regeneration plans of 650 new homes, improved market and shopping areas and amenity areas

Chrisp Street Market

The character of Chrisp Street Market will be preserved and enhanced, together with the creation of a new multi-screen cinema and food and drink concessions, alongside provisions for independent and established retail. This improved public realm will create a new destination within the shadow of Balfron Tower.

EATING AND DRINKING

There are an array of quality restaurants, cafés and shops to choose from whether it is local cuisine or popping on the DLR into Central London.

Green spaces

Mile End Park, Stave Hill Ecological Park, King Edward VII Memorial Park, Olympic Park your doorstep, you can indulge in the best the outdoors can offer. From Row boats and tow paths, to wide green lawns and sports facilities, you don't need to venture far to get that all important fresh air hit.

History

Balfron Tower is a landmark building designed by the modernist architect Ernő Goldfinger in 1967 and forms a bold, sculptural presence in London’s east end. One of London’s most prominent post-war residential buildings, the new Balfron Tower retains a strong commitment to the local community, continuing Ernő Goldfinger’s acclaimed legacy.

Ernö Goldfinger was approached by the London County Council to draw up the scheme, having become known for his exploration of ideal high-rise plans for London during the war. These in turn had been inspired by his studies in Paris and the work of Le Corbusier and Auguste Perret.

Balfron Tower is a landmark building designed by the modernist architect Ernő Goldfinger in 1967 and forms a bold, sculptural presence in London’s east end. One of London’s most prominent post-war residential buildings, the new Balfron Tower retains a strong commitment to the local community, continuing Ernő Goldfinger’s acclaimed legacy.

Ernö Goldfinger was approached by the London County Council to draw up the scheme, having become known for his exploration of ideal high-rise plans for London during the war. These in turn had been inspired by his studies in Paris and the work of Le Corbusier and Auguste Perret.

Balfron Tower, together with its West London sibling Trellick Tower, was an opportunity to put these ideas into practice. The design featured a scaled down version of the ‘streets in the sky’ found in other local authority schemes. Each apartment or maisonette was accessed via a set of corridors running from the lifts in the service tower. This approach maximised the amount of liveable space in the building, allowing for generously sized apartments. The extensive use of cast and poured concrete gave the building a distinctive aesthetic that stood out in the tough urban environment.

Goldfinger was careful to emphasise the importance of ‘community life.’ Together with his wife Ursula, the couple had a well-publicised stay in the Tower after construction, living high up in apartment 130 for eight weeks and conducting what we would now call ‘focus groups’. The Tower became a significant local landmark. Now, half a century after its construction, Balfron Tower has a new lease of life thanks to a full restoration and refurbishment to bring it up to exacting modern standards.

“Architecture is the art of organising space. It is through construction that it expresses itself.”

Enquiries

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